Sandip Mukhopadhyay is an Associate Professor in the area of Marketing Management at IIM, Sambalpur. He has completed his PhD from MDI Gurgaon, India focusing on the business models for Digital Platform. Prior to that, he has done his PGDM (MBA) from IIM-Calcutta and engineering from IIEST, Calcutta, India.
His research interests include technology and analytics in marketing and B2B Marketing. He has published widely in different international journals and authored multiple case studies. He has published in Journal of strategic marketing, Electronic Market, International journal of retailing and distribution, Government Information Quarterly; Digital policy, regulation and governance and others.
Prior to IIM Sambalpur, he has taught at IMT, Ghaziabad. Before academia, Sandip worked for IBM, Ericsson, Reliance and Siemens for about twenty years, focusing on selling and deploying technology solutions and driving digital transformations.
Courses Taught
• Business Research Method
• B2B Marketing
• Managing IT Sales
• Marketing Analytics
• Seminar course on Social Media Analytics (Doctoral Level course)
Book:
- Mukhopadhyay, S., Pingali, S., & Satyam, A. (2021). Selling IT: The Science of Selling, Buying, and Deal-Making. Routledge (Published in India and internationally)
ABDC A Journals:
- Mukhopadhyay, S., Chauhan, S., & Mishra, S. (2023). Consumer patronage in omnichannel retailing and the moderating impact of culture: A MetaSEM Review. Journal of Strategic Marketing
- Mishra, S., Malhotra, G., Arora, V., & Mukhopadhyay, S. (2021). Omnichannel retailing: does it empower consumers and influence patronage?. International Journal of Retail & Distribution Management.
- Mukhopadhyay, S., & Whalley, J. (2021). The emergence and evolution of a disruptive platform ecosystem: evidence from the Indian mobile services industry. Electronic Markets, 1-18.
- Mukhopadhyay, S., Bouwman, H., & Jaiswal, M. P. (2019). An open platform centric approach for scalable government service delivery to the poor: The Aadhaar case. Government Information Quarterly
ABDC B Journals:
- Mukhopadhyay, S., & Upadhyay, P. (2022). Institutional intervention in technology innovation: the struggle to increase mobile payment adoption. Digital Policy, Regulation and Governance
- Jain, S., Mishra, S., & Mukhopadhyay, S. (2021). Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study. Journal of Global Fashion Marketing, 12(1), 47-61.
- Mukhopadhyay, S., Whalley, J., Pandey, R., & Ranganathan, V. (2023). Platform ecosystem research in the technology and innovation management discipline: a multi-method literature review. Benchmarking: An International Journal
- Sinha, S. K., Mukhopadhyay, S., Upadhyay, P., Dwivedi, Y. K., Bhattacharyya, S., Paul, M., & Bhattacharyy, A. K. (2023). Challenges and opportunities in IT transformation of public service delivery: case of India Post. Transforming Government: People, Process and Policy, 17(1), 134-146.
- Mukhopadhyay, S., & Bouwman, H. (2019). Orchestration and governance in digital platform ecosystems: a literature review and trends. Digital Policy, Regulation and Governance
- Mukhopadhyay, S., Bouwman, H., & Jaiswal, M. (2015). ‘Portfolios of control in mobile ecosystems: evolution and validation’. info, 17(2), 36-58.
ABDC C and other Scopus Journals:
- Mukhopadhyay, S., Pandey, R., & Rishi, B. (2023). Electronic word of mouth (eWOM) research–a comparative bibliometric analysis and future research insight. Journal of Hospitality and Tourism Insights, 6(2), 404-424.
- Chauhan, S., Mukhopadhyay, S., & Jaiswal, M. (2018). The adoption of mobile app for B2C transaction in platform marketplace: An empirical examination of key drivers. Journal of Information Technology Case and Application Research, 1-14.
- Mukhopadhyay, S., & Bouwman, H. (2018). Multi-actor collaboration in platform-based ecosystem: opportunities and challenges. Journal of Information Technology Case and Application Research, 20(2), 47-54.
- Mukhopadhyay, S., de Reuver, M., & Bouwman, H. (2016). ‘Effectiveness of control mechanisms in mobile platform ecosystems’. Telematics and Informatics, 33(3), 848-859.
- Mukhopadhyay, S., Nikou, S., & Bouwman, H. (2016). ‘Why Controls are used in Platform Ecosystems? An AHP Approach to rank roles of control mechanisms in platform ecosystem. International Journal of E-Services and Mobile Applications (IJESMA, 2016, Volume 8, Issue 3).
- Mukhopadhyay, S., & Gupta, R. K. (2014). ‘Survey of Qualitative Research Methodology in Strategy Research and Implication for Indian Researchers’. Vision: The Journal of Business Perspective, 18(2), 109-123.
Teaching Case:
- Mukhopadhyay S., & Rishi B. (2024). “Attryb: Artificial Intelligence Driven Website Personalization for Online Sellers”( Ivey Cases, Case Id: W36239
- Ganjoo, D., Mukherjee, S., & Mukhopadhyay, S. (2020). “Razorpay: Providing Payment Convenience to Disruptors” (IIM-A, Case Centre and Ivey Cases)
- Mukhopadhyay, S., Dasgupta, M., & Jaiswal, M. (2015). "Oxigen: Nurturing the mobile payment ecosystem in India"; (Ivey Cases, Case Id- 9B15M124).
• Program director of Digital Marketing certification program jointly delivered with Simplilearn
