Prof. Meta Dev Prasad Murthy is an emerging academician with a Ph.D. in Marketing Management from the Indian Institute of Management Kozhikode. His research focuses on the impact of placebo messaging and critical message characteristics on persuasion effectiveness. He holds an MBA from the Indian Institute of Management Sambalpur, where he graduated as a Gold Medalist, reflecting his strong academic prowess in management.
Before transitioning to academia, Prof. Dev Prasad gained valuable industry experience as a Software Developer at Tata Consultancy Services. His diverse research interests encompass marketing persuasion, sustainable marketing, and brand activism, evident from his publication in esteemed journals such as the Journal of Consumer Behavior.
Dev Prasad is dedicated to advancing knowledge in marketing through his research and brings his expertise to his teaching. His instructional portfolio spans core courses in Marketing Management, as well as specialized electives including Advanced Marketing Research.
Marketing Management I
Marketing Management II
Advanced Marketing Research (Elective)
V, V. P.,
Murthy, M. D. P., Joseph, J., & Adhikari, A. (2023). What decides my purchase of non-fungible tokens? Journal of Consumer Behaviour,1-22.
https://doi.org/10.1002/cb.2221 (
ABDC A).