Prasanna Kumar is an Assistant Professor in Marketing at IIM Sambalpur. He holds a PhD (Marketing) from IIM Calcutta. He has over three years of work experience spanning corporate and government sectors.
Before his PhD, he worked as a strategy and operations consultant at Deloitte, advising Fortune 500 companies across various sectors and industries. Before Deloitte, he worked as an Auditor in the Ministry of Defence (Accounts), Government of India. During this engagement, he received the Best Employee Award for the year 2015. He also worked briefly with Persistent Systems as a software developer.
Prasanna Kumar holds a Post Graduate in Management (PGDM) from IIM Calcutta, a master’s degree in engineering with a specialization in Information Technology (Rank 2), and a bachelor’s degree in computer science engineering (Gold Medalist) from Andhra University. He also qualified for his UGC – NET (JRF) in Management in 2022. He received the All India Council of Technical Education (AICTE) scholarship during his M.Tech.
He is an active researcher and is currently working on multiple research articles. His research interests include sales promotions, social media marketing, green marketing, consumer behaviour, experimental studies, etc.
Conferences
1. Kumar, G.P., Jaikumar, S., and Mishra, P.. ‘Selling the so-called unsaleables’-An attempt to reduce retail food waste. (Selected for presentation at 2023 Academy of Marketing Science Annual (48th) Conference, May 17- May 19, 2023, New Orleans, United States of America)
2. Parthiban, R., Kumar, G.P., and Jaikumar, S.. ‘Market Shaping in Resource-Constrained contexts: Market development for grassroots innovations’. (4th Subsistence Marketplaces Conference, May 20- 21, 2022, Los Angeles, United States of America)
3. Jaikumar, S., Kumar, G.P., and Parthiban, R.. Effect of Social Media on Policy Uptake of Development Research: Evidence from Altmetric. (6th International Conference in Marketing, Strategy & Policy, Aug 31- Sep 2, 2022, United Kingdom
4. Parthiban, R., Kumar, G.P., and Jaikumar, S.. ‘Good Product No Sales’: The Marketing Problem of Rural Grassroot Innovations. (International Conference on Maintenance and Intelligent Asset Management (ICMIAM 2022), Dec 13- 15, 2022, Anand, India)
5. Kumar, G.P., Parthiban, R., and Jaikumar, S.. ‘Creating Tangible Impact’: Unraveling the process of uptake in development research. (International Society of Data Sciences and Innovation Global Conference (ISDSI 2022), Dec 27- 29, 2022, Bengaluru, India)
