Dr. Merlin Nandy is an Associate Professor in the area of Information Systems at IIM Sambalpur. Prior to joining here, she was a Senior Solution Manager, Managing Consultant at IBM India Private Ltd. She is a Fellow of the Indian Institute of Management, Calcutta, in the area of Management Information Systems. Her research focuses on Platform Business Models, Information Technology adoption and use, B2B e-commerce. She is a ISPMA Certified Software Product Manager Excellence Level - Product Strategy. Her industry experience spans more than a decade, she has been primarily engaged in a presales role with focus on Electronic business, ERP applications and Intelligent Automation. She is a Mechanical Engineer from REC Rourkela (currently NIT). She worked for 2 years at Cognizant Technology Solutions, Kolkata as Programmer Analyst before joining IIM Calcutta for doctoral studies.
Professional Affiliations & Memberships:
Association for Information Systems (AIS)
Fellow of International Software Product Management Association (ISPMA)
Courses Taught :
Management Information Systems (for MBA and Executive MBA programme)
IT Consulting (for MBA programme)
Managing Platform Business (for MBA and Executive MBA programme)
Digital Product Management (for MBA programme)
Digital Transformation (for Executive MBA programme)
IS Theories & Research (Doctoral Level course)
Journal Publications :
- Nandy M, Kumar P, Chauhan S (2025;), "Unlocking the success of mobile banking: a comprehensive meta-analysis". Journal of Systems and Information Technology, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSIT-02-2025-0062
- Jastina Mariam Mathai, Merlin Nandy, & Prasanna Kumar Gurugubelli. (2025). Acceptance of connected vehicle technology in emerging markets: A multi-method approach. Transportation Research Part F: Traffic Psychology and Behaviour, 115. https://doi.org/10.1016/j.trf.2025.103334 (ABDC A).
- Mathai, J. M., Nandy, M., & Gurugubelli, P. K. (2025). Connected vehicle technology in an emerging market: exploring consumer segments, their readiness and motivators for future planning. Transportation Planning and Technology, 1–22. https://doi.org/10.1080/03081060.2025.2527317 (ABDC B).
- Nandy, M. (2023). The determinant factors of business-to-business (B2B) ecommerce website use: case of an electricity utility company in India. Journal of Information Technology Case and Application Research. https://doi.org/10.1080/15228053.2023.2227038 (ABDC C).
- Nandy, M. (2023). Business-to-Business (B2B) Website Use by Buyer-Supplier Dyads in India: A Framework for Determining the System Pressures to Use. International Journal of Business Information Systems. https://doi.org/10.1504/IJBIS.2023.10059103 (Forthcoming and Online First Article) (ABDC C).
- Chhabra, S., Sindhi, S., & Nandy, M. (2022). Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders. Journal of Macromarketing, 42(4), 492–509. https://doi.org/10.1177/02761467221116294 (ABDC A).
- Nandy, M. (2019). Organizational Factors Influencing Inclination to Use a B2B Website by a Buyer-Supplier Dyad: The Indian Context. Asia Pacific Journal of Information Systems, 29(3), 328–358. https://doi.org/10.14329/apjis.2019.29.3.328 (ABDC C).
- Nandy, M. & Seetharaman, P. (2019). Interorganizational processes in buyer–supplier dyads: An information intensity perspective. Journal of Organizational Computing and Electronic Commerce, 29(2), 96–114. https://doi.org/10.1080/10919392.2018.1554280 (ABDC A).
- Nandy, M. (2018). Determinants of Business-to-Business (B2B) Website Use by a Buyer-Supplier Dyad: Case of an Automotive Component Manufacturing Co. Journal of Cases on Information Technology, 20(2). https://doi.org/10.4018/JCIT.2018040101 (ABDC C).
Conference Papers:
- Artificial Intelligence and Digital Platform Ecosystems: A Bibliometric Review and Research Agenda, Prof. Siddhartha Majhi, Amit Jain (EPhd), Merlin Nandy- INDAM 2025
- Rapid Adoption of AI & Robotics: An Integrated Framework using Topic Modeling Insights from the Combined Lens of DOI & TOE, Shubhrakant Sadangi (Ephd), Merlin Nandy- InCIS 2025
- Shubhrakant Shadangi, Diptiranjan Mahapatra, Merlin Nandy. (2024, December). AI-enabled Gamification and Platform Resilience: A Dynamic Capability Exploration [Poster presentation]. India Strategy Conference, Ahmedabad.
- Amit SS Jain, Siddhartha Majhi, Merlin Nandy. (2024, December). Data Network Effects: Quo Vadis? [Poster presentation]. India Strategy Conference, Ahmedabad.
- Adoption of connected cars in emerging markets: Exploring consumers’ readiness and factors influencing their acceptance, Jastina Mariam Mathai, International Conference on Information Systems.(ICIS) 2023, TREO Talks of the 2023 ICIS
- Metrics and measurement of Influencer marketing, Arpita Patnaik, International Conference on Information Systems.(ICIS) 2023, TREO Talks of the 2023 ICIS.
- Business-to-Business (B2B) Ecommerce Diffusion: Explaining the Classes of B2B Website Use, Merlin Nandy, AMCIS 2023, Full paper in proceedings
- Paper accepted at International Conference on Digital Economy (ICDE), Raipur, 2019 – The evolving role of IT Industry Presales in the Digital age
- Paper presented at Americas Conference on Information Systems (AMCIS), Omaha, 2005 – Antecedents of Website Acceptance and Use: An Interdisciplinary View, co-authored with Prof. S.D. Vaidya
- Paper accepted at International Conference on Electronic Business (ICEB), Beijing 2004 – The Internet and the Organizational Adoption of Electronic Business: A Research Agenda, co-authored with Prof. S.D. Vaidya
- Paper accepted at the Hawaii International Conference on System Sciences (HICSS-37) 2004, Hawaii – An Improved Search Technique for Optimal Winner Determination for Combinatorial Auctions, co-authored with Prof. Ambuj Mahanti (Paper was nominated from the Minitrack for Best Paper Award)
Case Study:
1. PREPARATION OF VISION DOCUMENT for Odisha Knowledge Corporation Limited (OKCL)- (2025).
2. Programme Director for Management Development Program on Operational Excellence for Leaders Mahanadi Coalfields Limited (MCL) (2024).
3. Programme Director for Faculty Development Training Programme for the Faculty of Odisha University of Agriculture and Technology (OUAT), Bhubaneswar- Batch 2 (2023).
4. Faculty Development Training Programme for the Faculty of Odisha University of Agriculture and Technology (OUAT), Bhubaneswar – Batch 1 (2023).
5. Conducting Baseline & Need assessment study to undertake sustainable intervention towards improvement of Sambalpuri handloom weavers community under CSR of MCL. (2021)
6. Programme Director for the Business leadership Programme (BLP) conducted for Entrepreneurs in collaboration with India SME Forum (ISF) in Dec 2020.
