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Center of Excellence for Product Management

IIM Sambalpur and ISPMA Forge the Future of Product Management
The world of product management is undergoing a rapid and profound transformation. AI, agility and data-driven strategy, that were once mere buzzwords, have become the cornerstone of success in a digital-first economy. We are no longer just witnessing a shift; we are in the midst of a redefinition where the role of a product manager sits at the nexus of business strategy, technological innovation and human-centric design. At the forefront of this transformation in India stands Udbhavanam, the premier product management conclave. This event series, hosted by the esteemed Indian Institute of Management Sambalpur in proud collaboration with the International Software Product Management Association (ISPMA) is not just a gathering, it is a pivotal platform, a movement dedicated to shaping the future of product management and equipping the next generation of leaders with the tools and vision to excel. This event series has swiftly evolved into a vital nexus for industry leaders, distinguished academics, our own bright students and the next generation of product managers. Our institute’s recent groundbreaking partnership with ISPMA solidified this relationship and amplified its impact, promising a future of unprecedented growth, academic rigor and industry-relevant innovation. We at IIM Sambalpur are not just participants in this change; we are committed to being one of its primary architects.
This event series has swiftly evolved into a vital nexus for industry leaders, distinguished academics, our own bright students and the next generation of product managers. Our institute’s recent groundbreaking partnership with ISPMA solidified this relationship and amplified its impact, promising a future of unprecedented growth, academic rigor and industry-relevant innovation. We at IIM Sambalpur are not just participants in this change; we are committed to being one of its primary architects.
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Udbhavanam 2.0 (2025):
Evolving with AI and Agility Building on this foundational partnership, Udbhavanam 2.0, held on our campus on October 11th, 2025, centered on the urgent and timely theme: “Evolving Beyond Innovation: Product Management in the Age of AI and Agility”. This theme was chosen to reflect the current industry trends and the need for product managers to adapt to the rapid changes brought about by AI and agility. The day was a vibrant confluence of powerful keynotes, insightful deep dive panels, and the formal launch of the partnership’s flagship initiative, bringing together the best minds from industry, government, and academia.
The Big Launch:
A Centre of Excellence The undeniable highlight of the 2025 conclave was the official launch of the Centre of Excellence in Product Management by ISPMA at IIM Sambalpur. As Mr. Venkatesh Mahadevan (Board Member & Fellow, ISPMA) explained during the launch, this center aims to advance research, learning, and innovation in product management. It is designed to serve as the vital bridge between academia and industry that our new partnership promises, creating a sustainable talent development and innovation ecosystem.
Insights from the Top
The discussions gathered profound insights from the highest government, technology, and e-commerce levels. The event was inaugurated with an inspiring welcome address from our Director, Prof. Mahadeo Jaiswal, who set the institutional vision for this new chapter of excellence. This was followed by powerful keynotes from Mr. Shashwat Srivastava (Product Development Head, Docyt) and Prof. Haragopal Mangipudi (Global Chair, ISPMA), who brought in the critical perspectives from the front lines of product development and global SPM standards. A particularly noteworthy session was the Chief Guest Address delivered by Dr. Sunil Kumar Barnwal, CEO of the National Health Authority, Ministry of Health and Family Welfare. His participation provided a crucial and unique public policy perspective, shedding light on the complexities and massive impact of technology and citizen-centric product design when deployed nationally.
The Foundation (2024):
Setting the Stage for Innovation Udbhavanam 2.0 was built on the firm and successful foundation of the inaugural 2024 event. Held on October 5th, 2024, our first conclave focused on the “Innovation Landscape in Product Management” and immediately set a high bar for product management discourse in the country.