Dr. Jayjit Chakraborty is currently associated as Post-Doctoral Fellow (Marketing), at IIM Sambalpur. Before joining this institution, he worked as Assistant Professor, at the School of Business, GITAM Deemed University, Hyderabad Campus. Prior to that, he served as Assistant Professor, at the Department of Business Administration, The Bhawanipur Education Society College, affiliated to University of Calcutta. He was also engaged as Trainee Teaching Associate, at IIM Calcutta.
He completed his B.Com and M.Com degrees from St. Xavier’s College (Autonomous), Kolkata, with Marketing Management Specialization. He also holds M.Phil degree in Management from University of Calcutta, and awarded Ph.D degree in Management, from the same University. He was also appointed as a Summer Faculty Research Fellow at IIT Delhi. He has obtained the prestigious Higher Education Teaching Certificate from Harvard University, USA.
An astute learner and researcher, he has more than 10 years of experience in Teaching and Research. He has presented his research papers in numerous conferences (both national and international) and published research papers in reputed journals as well. He has also participated in several national and international seminars / webinars / workshops / conferences. He has authored 10 books till date, which have been widely acclaimed by the academicians and management practitioners. Besides, he is a recipient of multiple awards in the domain of Management and has also been invited as a keynote speaker / resource person / guest at various platforms.
TEXT BOOKS
- Pandit, A., Chakraborty, J. and Mitra, C. (2023). Artificial Intelligence: Text and Cases. ABS Books, ISBN: 978-81-19708-07-9
- Chakraborty, J. and Mitra, C. (2022). Business Research. ABS Books, ISBN: 978-93-94424-05-0
- Mitra, C. and Chakraborty, J. (2022). Principles of Management. ABS Books, ISBN: 978-93-91002-42-8
- Sengupta, T., Chakraborty, J. and Mitra, C. (2021). Advertising and Brand Management. Lawpoint Publications, ISBN: 978-93-86185-97-6
- Pandit, A. and Chakraborty, J. (2019). An Integrated Approach to Services Marketing Theories and Research Insights. Eureka Publications, ISBN: 978-81-942110-9-9
EDITED BOOKS
- Chakraborty, J. and Pandit, A. (2025). Sustainable Marketing in the Digital Era: A Road to Positive Change. MGM Publishing House, ISBN: 978-93-49468-64-1
- Das, S. and Chakraborty, J. (2025). Navigating Changes in the New World: Lessons from Contemporary Management Practices. Bright Sky Publications, ISBN: 978-93-6233-463-3
- Pandit, A., Chakraborty, J. and Das, S. (2020). A Treatise on Consumer Research. ABS Books, ISBN: 978-93-87229-59-4
BOOK CHAPTERS
- Pandit, A. and Chakraborty, J. (2025). "Artificial Intelligence and Automation in the Business World." Business Metaverse, Bloomsbury, ISBN: 978-93-61317-32-3
- Pandit, A. and Chakraborty, J. (2024). "Digital Transformation Strategies." Business in the Digital Era, Bloomsbury, ISBN: 978-93-61312-39-7
- Pandit, A. and Chakraborty, J. (2024). "E-Commerce Growth and Trends." Business in the Digital Era, Bloomsbury, ISBN: 978-93-61312-39-7
JOURNAL PUBLICATIONS
- Chakraborty, J. (2026). "Behavioural Dynamics of Online Food and Grocery Shoppers: An Analytical Study of Convenience, Trust, Risk, Service Quality, Price Value, Social Influence and Continuance Outcomes." Academy of Marketing Studies Journal, Vol. 30 (S3), pp. 1-19, ISSN: 1528-2678
- Chakraborty, J. (2026). "Personalization, Trust and Patient-Centric Digital Marketing: An Empirical Investigation of Online Healthcare Services." Accountancy Business and the Public Interest, Vol. 42 (5), pp. 1-13, ISSN: 1745-7718
- Pandit, A., Chakraborty, J., Waikar, V. and Banerjee, S. (2025). "The Impact of Personality on Attitudes towards the Clean India Mission: A Case Study of Kolkata." International Journal of Environmental Sciences, Vol. 11 (7), pp. 1569-1578, ISSN: 2229-7359
- Chakraborty, S., Konwar, J., Chakrabarty, N., Pandit, A. and Chakraborty, J. (2025). "Talent Management in the Age of Change: Reskilling as a Strategic Imperative." Academy of Marketing Studies Journal, Vol. 29 (3), pp. 1-11, ISSN: 1528-2678
CASE STUDY
- Mitra, D., Chakraborty, J., and Chakraborty, S. (2020). "Bira 91 - the spring of magic." Case Studies in the Beer Sector, Elsevier, ISBN: 978-0-12-817734-1
PAPER PRESENTATIONS AT CONFERENCES
- Presented a paper on "Role of Cryptocurrency in re-shaping the Banking Industry: A Research-Driven Perspective" at the International Conference on Decentralized Finance, Cryptocurrency and Fintech: Enroute to Viksit Bharat @2047, organized by The Faculty of Commerce and Management, St. Xavier's University, Kolkata, in collaboration with The Kolkata Bidhannagar Society for Academic Advancement, on 13th June, 2026.
- Presented a paper on "A Comparative Study on Factors influencing Online Shopping Behaviour across two major Retail Verticals in West Bengal" at the 2nd South Asia Pacific International Conference, organized by N.L. Dalmia Institute of Management Studies and Research (NLDIMSR), Mumbai, on 4th January and 5th January, 2025.
- Presented a paper on "Analysis of Critical Factors affecting Online Food and Grocery Shopping in the state of West Bengal" at the International Conference on Management Education in Transition in Asian Countries, organized by Association of Indian Management Schools (AIMS), Eastern Region, in collaboration with Bengal Chapter, on 5th July and 6th July, 2024.
- Presented a paper on "Prospects and Challenges of Tourism Industry in Jammu & Kashmir: An Exploratory Study" at the International Conference on Contemporary Business Trends, organized by Department of Humanities, Social Sciences & Management, National Institute of Technology (NIT), Srinagar, on 8th July and 9th July, 2023.
- Presented a paper on "An Analysis on Patients' Satisfaction towards Private Hospitals in the Urban Context of Kolkata" at the International Conference on Contemporary Issues in Emerging Markets (CIEMC 2022), organized by Indian Institute of Management, Bodhgaya, India, in collaboration with Waikato Management School, The University of Waikato, New Zealand, on 28th October and 29th October, 2022.
- Presented a paper on "COVID-19 and Global Higher Education: Opportunities and Challenges" at the International Management Conference 2021, organized by Centre for Management Studies, Jamia Millia Islamia, New Delhi, from 21st May - 24th May, 2021.
- Presented a paper on "A Study on employee attrition and retention in Indian IT Sector" at the 4th Doctoral Consortium, conducted by Shailesh J. Mehta School of Management, IIT Bombay, from 21st February - 22nd February, 2020.
- Presented a paper on "Probable Sustainable Supply Chain Management System consisting of Drivers, Orientation, Practices and Performance Outcomes" at the 52nd Annual Convention of Operational Research Society of India and International Conference, 2019, held at the Indian Institute of Management, Ahmedabad, from 15th December - 18th December, 2019.
- Presented a paper on "A Study on Customer Satisfaction in E-Retailing with special reference to consumer electronics and appliances: An analytical research on Indian Perspective" at the First PAN IIT International Management Conference-2018, organized by the Department of Management Studies, Indian Institute of Technology, Roorkee, from 30th November - 2nd December, 2018.
- Presented a paper on "E-Governance - A Challenge for India" at the International Conference on Sustainability Development - A Value Chain Perspective, organized by Management Development Institute, Murshidabad, on 7th and 8th September, 2018.
