Dr. Anoop T. S. brings with him a strong academic background and rich experience in teaching and research. He completed his Ph.D. in Marketing from the Indian Institute of Technology Roorkee, where he specialized in online impulse buying, consumer decision-making, and digital commerce. He also holds an M.Phil. in Management and an MBA from Bangalore University.

Since 2018, Dr. Anoop has been associated with leading institutions such as IIM Calcutta, BITS Pilani, and IIT Roorkee, contributing to teaching, research, and academic development. His research has been published in the Journal of Consumer Behaviour, Journal of Consumer Marketing, and Electronic Commerce Research, and he has presented his work at prestigious international conferences, including the AMA Winter Academic Conference in the United States. His academic interests include Consumer behaviour, Digital marketing, Quick commerce ecosystems, and Technology-driven consumption.
Dr. Anoop is actively engaged in scholarly work and professional development. He has also filed a patent. He frequently delivers invited talks on artificial intelligence in marketing, fintech, and startup development.