Balamurugan Annamalai is an Assistant Professor in the area of Marketing at IIM Sambalpur. He holds a doctorate (FPM) in marketing from XLRI Jamshedpur. His research interest is in the area of customer engagement on social media.
He is an engineering graduate in computer science from IIT (BHU), Varanasi and a management post-graduate from IIM Calcutta. He has consulting and industry experience in brand management and marketing research.
Marketing Management II
i) 2019: Chandrasekaran, Annamalai & De (2019). "Evaluating marketer generated content popularity on brand fan pages - A multilevel modeling approach" Telematics and Informatics (Thomson Reuters Impact Factor- 3.714)
ii) 2019 : Annamalai & Varshney (2019). “The time-varying effectiveness of customer engagement in social media.” International Journal of Internet Marketing and Advertising (ABDC C)
iii) 2019: Annamalai & Chandrasekaran (2019). "Conceptual Mapping of Sensory Cues with Brand Association" South Asian Journal of Management (ABDC C)
iv) 2019: Annamalai, Ranjan, Chandrasekaran & Singareddy (2019). “Multiple perspectives of sustainability in business.” Interdisciplinary Environmental Review (ABDC C)
v) 2018: Annamalai & Varshney (2018). “Practical implications in popular consumer behaviour research.” The Marketing Review (ABDC C)
vi) 2018: Venugopal, Malhotra & Annamalai (2018). "The determinants for sustainability in a low-technology SME textile cluster in an emerging economy." International Journal of Business Innovation and Research (ABDC C)
Sales and Marketing Strategy (Consultancy & Workshop), Birla White Cements, 2017
Research-based Consulting Projects, Tata Steel, 2019